After Steve Jobs announced the original iPod in 2001, people
have been able to carry their entire album of collections in their pockets.
With this, podcasting became a thriving mini-industry, over the next few years.
Eventually, the podcast scene withered away. People used online video and
streaming music services.
Nowadays, there are way too many podcasts to follow.
Podcasts are much better now than they used to be and economics are compelling.
Podcasts are easier to produce than a TV or radio show and the advertising
rates are big enough to pay for the costs over and over. The cost to an
advertiser per thousand impressions, a standard ad-industry unit (CPM) is
cheaper as a podcast, than a radio CPM or network TV, or even a regular old web
ad.
44 percent of all radio listening takes place in the car where listeners are captive, tuned in for long stretches of time, and valuable to advertisers. An average of 91 percent of Americans over the age of 12 listen to the radio weekly. This has helped make it possible for people to make a living doing podcasts.
44 percent of all radio listening takes place in the car where listeners are captive, tuned in for long stretches of time, and valuable to advertisers. An average of 91 percent of Americans over the age of 12 listen to the radio weekly. This has helped make it possible for people to make a living doing podcasts.
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